May 9, 2025, marks the 50th anniversary of the opening of the first Zara store.
fashionistabeans- Today, the Zara brand alone generates a turnover of 27.78 billion euros, has an online presence in 214 markets and is represented in 98 markets worldwide with 1,759 stores.
These stores remain an important cornerstone in Zara’s operating model. They serve not only as points of sale, but also as points of contact between the brand and its audience. Zara’s audience influences the offering, diversification and fashion proposals.
AS IN THE BEGINNING
the company strives to offer customers a unique fashion experience in its stores around the world, which is now also integrated into the online channel. This makes it possible to interact with the brand at any time and from any device.
The role that the physical store has played in the past and will play in the future for Zara is not forgotten. The stores have become projects in which architecture, design, building materials and historical references merge perfectly with state-of-the-art technology. All of this serves the philosophy that underlies Zara’s operating model.
The heritage and present of the chain in its first 50 years are characterised by a creative flexibility that enables the collection to continue to evolve over the course of the season, an agile and efficient production and logistics capacity,
a network of stores in the best locations, as well as an online platform and a shopping experience that is constantly adapting to customers’ consumption patterns and habits, according to the company’s management.
Anniversary collection
For the recording of this piece, other well-known and regular employees of Zara and Meisel were hired, including Karl Templer as stylist, Pat McGrath for make-up, Guido Palau for hair and Jason Duzansky for artistic direction.
The group of models, whose casting was led by Piergiorgio Del Moro, presents the pieces of a capsule collection for Zara’s 50th anniversary. Zara is now presenting itself in its most deconstructed and feminine version to kick off the 50th anniversary celebrations with this capsule collection, which is already available in selected stores and in Zara’s official online shop.
By Diwan MD
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